Soundwaves is a social impact program created by Sonos to support youth music education around the world, helping young people in need to realise their potential through creativity and technology. United Borders is a fitting partner for the program, providing life-changing opportunities for at-risk young people to realise their ambitions via music education. Sonos’ deep roots in music and technology offers tangible benefits for a partnership that aims to support the next generation of artists and innovators. Nearly a year to date since losing the original bus, Soundwaves is enabling United Borders to continue delivering quality music education through studio production, music therapy workshops, well-being classes and mentoring, helping Finlayson to pursue ongoing efforts to support local young people and establish an extraordinary community programme.
With youth violence and knife crime on the rise in the capital of London, a London bus driver decides to do more for young people within these communities trapped by youth violence. Through the power of music and mentoring, Justin Finlayson brings two young people together; from different parts of London, through his music based charity ‘United Borders’ which helps young people to centre themselves, create music and pursue their passion. The charity aims to reduce youth violence by connecting young people in different areas using the medium of projects and passion
ClientSONOSServicesPartnershipYear2019Linkblog.sonos.com